MyData – strong support from Finland

A white paper – MyData – A Nordic Model for human-centered personal data management and processing – has been published presenting a framework for management and processing of personal data that is based on individual empowerment whilst opening new opportunities for business services. The authors: Antti Poikola, Kai Kuikkaniemi and Harri Honko state the following principles for MyData:

  1. Human centric control and privacy: Individu­als are empowered actors, not passive targets, in the management of their personal lives both online and offline – they have the right and practical means to manage their data and privacy.
  2. Usable data: It is essential that personal data is technically easy to access and use – it is ac­cessible in machine readable open formats via secure, standardized APIs (Application Pro­gramming Interfaces). MyData is a way to con­vert data from closed silos into an important, reusable resource. It can be used to create new services which help individuals to manage their lives. The providers of these services can create new business models and economic growth to the society.
  3. Open business environment: Shared MyData infrastructure enables decentralized manage­ment of personal data, improves interoperabil­ity, makes it easier for companies to comply with tightening data protection regulations, and allows individuals to change service providers without proprietary data lock-ins.

DEF made this subject the main topic of its 2013 conference and yearbook (The value of Personal Data). For example see Chapter 16 – A Structured Discussion – in this volume. Work is ongoing on this by e.g. Ctrl-Shift (see our Blog Roll), Synergetics and others. It is great to see this strengthened and so well explained in this white paper. A “must read” for all working on the subject.

2 thoughts on “MyData – strong support from Finland

  1. malcolmoz July 11, 2015 / 5:56 am

    The challenge will be how to give practical effect to these principles, but in particular the first, Human centric control and privacy. With the volume and velocity of personal information now being created about each of us, manual control is no longer possible. As a society we haven’t yet worked out an acceptable way of providing automated human centric control and privacy.


  2. ellle July 11, 2015 / 12:22 pm

    Dear Malcolm,

    Firstly, one needs to get organisations to accept that the individual indeed can control the ‘access & usage’ of their own data. (Never use the term ‘ownership’).

    Without that, it’s end of game. Luckily, the upcoming EU privacy regulation can elegantly ‘assist’.

    Secondly, one needs a framework to help automate this control.
    The best candidate ‘base framework’ today seems Kantara UMA, which just relased it’s V1.0 RFC.

    However UMA still needs extending in terms of:
    – audit capabilities,
    – a (sticky) policy framework,
    – identity non-disclosure framework (business want business, not identities per se)
    – …etc,

    While doing, one also (1) needs personal data(bases) with data security ‘build-in’, and (2) near-realtime transaction audit frameworks.

    Furthermore we will see a pragmatic & economic balance between personal data stored with providers (low acceptance treshhold) and data stored centrally with the users (eocsystems).
    UMA supports both.

    The argument for central personal data stores is obviously (ethical) personal data as big data analytics, which so far requires central PDStores.

    Remember that the VALUE stored in personal data will reach 1 trillion Euro in Europe by 2020. The advertisment market in comparison is a mere one tenth of that! (maybe Facebook choose the wrong market 🙂

    If all this finds a fertile ground (and it looks like it will), the focus will quickly shift towards mobile-first user convenience and UXperience.

    All of the above is being worked on today in various corners of Europe.
    So let’s not give up hope just yet 🙂

    Luk Vervenne


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